The X Factor's Olly Murs not only gets my vote for his singing but he also has the Style Factor on the show! His understated effortless look every week without fail steals the show a head of Cheryls and Dannii's own fashion wars and Olly beats them hands down, without even looking like he's even tried!
Even from his first audition his cool highstreet look with his cheeky personality made him a forerunner.
And his likely lad image just grew and grew to make him a style icon
Whether he's dressing up or dressing down
His look suits his cheeky personality making him both appealing to men and women alike.
His look is individual and quirky but he still manages to link to the everyday man